Sponsored Events and Alcohol Distributors

Sponsored Events and Alcohol Distributors

University of Florida Rule 6C1-2.019, Alcoholic Bev​erages

A person or group(s) may sponsor an activity involving a commercial off-campus distributor of alcoholic beverages (an entity manufacturing or selling alcoholic beverages at wholesale) only under the following conditions:

  • The group sponsoring the activity shall be responsible for all aspects of the activity, including all publicity and advertising.
  • Advertising and publicity must reflect sole sponsorship of the activity as being that of the group.  Any advertisement(s) or announcement(s), including, but not limited to: flyer(s), notice(s), poster(s), banner(s), tee-shirt(s), and radio and newspaper advertisement(s), concerning the event may reflect a commercial off-campus distributor's support, but must not indicate or convey sponsorship by the distributor or by a specific brand of alcoholic beverages.

Such advertisement(s) or announcement(s) should not portray the drinking of alcoholic beverages as a solution to personal or academic problems or as necessary to social, sexual, personal or academic success.

Promotion of certain brands of alcoholic beverages at the activity shall not be such as to encourage any form of alcohol abuse nor place emphasis on quantity and frequency of use of alcoholic beverages.

Alcoholic beverages, such as kegs or cases of beer, shall not be provided as free awards, prizes, or rewards to an individual(s) or group(s).

All elements of the activity sponsored are consistent with all provisions of this rule.
Any exception to the policy set forth in this subsection must be specifically approved by the President and must result from conflicting contractual provisions in University contracts with third parties concerning entertainment and sports events.